Pet Supermarket

In 2021, as the pandemic drove major growth in the total number of pet-owning households and raised consumer expectations around omnichannel shopping experiences exponentially, PetSupermarket selected Zenkraft to streamline their ship-from-warehouse process.

The Challenge

• Creating a seamless delivery model
• Bridging the digital and in-store experience
• Enabling in-store fulfillment options
• Leveraging data to respond quickly to customer expectations

The Results

Pet Supermarket deployed Zenkraft’s Shipping & Fulfillment and Tracking features to optimize their last mile delivery process. This involved streamlining the automation of delivery operations to expanding in-store fulfillment capabilities, architecting a new BOPIS experience, and enhancing visibility into shipment tracking with branded customer communications to achieve:

• 80% orders fulfilled from store
• Activation of BOPIS resulting in 20% increase of in-store purchases during pickup
• Faster delivery times while retaining margin profitability with 67% of Ground Service orders delivered within 2 days, 31% the next day

To learn more, download the full customer story!