Knowing what you want to accomplish before you touch down in San Fransisco is key to having a productive Dreamforce. That's why we took the time to put together this list of must attend events for B2B e-commerce pros.
Customer Love: Create B2C Experiences for Your B2B
What is it? - Katie and Mike from Slalom speak about providing "B2C-like" experiences for your B2B buyers.
Why is it a can't-miss? - Your B2B buyers have seen what great buying experiences look like in the B2C space. Learning how to provide "B2C-like" experiences for B2B buyers will be critical to your brand's success as the expectation of B2B buyers rise.
How to Scale your B2B Implementation Across the Globe
What is it? - Deepak and Doug detail how your brand can go global with your B2B Commerce implementation.
Why is it a can't-miss? - This interactive session will allow you to learn from the speakers as well as your peers who are also implementing B2B Commerce.
Reinventing B2B Commerce and Field Service with Frito-Lay
What is it? - Kevin, Wayne, and Cortney detail how Frito Lay has transformed their "buy and deliver" model.
Why is it a can't-miss? - Managing field-service agents can be difficult. Focusing on improving the experience (and happiness) of your agents can have an incredible impact on customer experience.
The Consumer Goods How-To Series: 5 Best Practices from a B2B Commerce Expert
What is it? - Eric will detail 5 best practices for transforming your retail channel partners' experience when buying from your brand.
Why is it a can't-miss? - Transforming your retail channel partners' experience isn't just a trend in this blog post. It's a trend in the real world. Don't be left behind.
Fireside Chat: Global Perspectives on Digital Transformation with B2B Commerce
What is it? - Gain perspective on expanding your B2B business in EMEA, LATAM, and APAC from Emmanuelle, Johnannes, Nils, Andy, and Taro.
Why is it a can't-miss? - No one thinks expanding into different markets is easy. The barriers to your business's success seem endless Language, currency, shipping carriers, are all different. So let these Salesforce experts from around the globe help you get off on the right foot in your new region.
We hope you will attend as many of these sessions as possible and return to your office ready to take your B2B business to the next level. See you at Dreamforce!