What is it? - Discover how you can deliver excellent "after-the-buy" experiences with Lightning Order Management.
Why is it a can't-miss? - Consumer expectations continue to increase. They expect an excellent experience from product discovery to product delivery. Improving your "after-the-buy" experiences can help set your brand apart from those who aren't putting enough emphasis on post-purchase.
What is it? - Justin Juschka, Director of Product Management & Global Commerce Platforms at Lululemon, will speak about making purchases as pain-free as possible for customers.
Why is it a can't-miss? - Learn how to stop losing shoppers because of sub-par purchase experiences. You've built a great product and built a better brand around it. Now focus on simplifying your payment process. This will help you get off on the right foot with new customers and keep repeat customers coming back for more
Knowing what you want to accomplish before you touch down in San Fransisco is key to having a productive Dreamforce. That's why we took the time to put together this list of must attend events for B2B e-commerce pros.
What is it? - Katie and Mike from Slalom speak about providing "B2C-like" experiences for your B2B buyers.
Why is it a can't-miss? - Your B2B buyers have seen what great buying experiences look like in the B2C space. Learning how to provide "B2C-like" experiences for B2B buyers will be critical to your brand's success as the expectation of B2B buyers rise.
Why is it a can't-miss? - No one thinks expanding into different markets is easy. The barriers to your business's success seem endless Language, currency, shipping carriers, are all different. So let these Salesforce experts from around the globe help you get off on the right foot in your new region.
We hope you will attend as many of these sessions as possible and return to your office ready to take your B2B business to the next level. See you at Dreamforce!
What is it? - Daniel Incandela, CMO of Conga, details how his team creates strong relationships during the sales process.
Why is it a can't-miss? - This is a great opportunity for sales professionals to sharpen their skills. Walk away with 5 tips for developing a relationship with prospects that is more than a transactional one.
What is it? - Cori Landwehr, Sr. Manager of Customer Experience at Watkins Wellness, will speak about how her company partners with dealers to grow their business.
Why is it a can't-miss? - This session allows B2B marketers to compare their current marketing efforts with Watkins Wellness'. Leave this session knowing what areas of the customer journey your brand could improve.
What is it? - David Stephans, CRO of Rootstock Software, details how pairing Manufacturing Cloud and Rootstock Cloud ERP can improve your company's manufacturing processes.
Why is it a can't-miss? - The recent launch of Manufacturing Cloud is an exciting leap into a new vertical for Salesforce. Take this opportunity to learn how this pair of solutions can drive better business outcomes by integrating ERP and CRM.
What is it? - Candace Cluck, VP Consumer Experience & Engagement at Michelin, will speak about how Michelin has used lessons from the B2C space to sell to B2B customers!
Why is it a can't-miss? - This session is a can't-miss opportunity to learn from a brand that has been in business for over a century. You will walk away from this session with an in-depth look at how Michelin approaches the customer lifecycle.
What is it? - So a comedian and a magician walk into a Dreamforce Session (who are also Community Cloud experts). Eric, the comedian, and Laurent, the magician of the dynamic duo, will speak about building an incredible digital experience for your customers using Community Cloud.
Why is it a can't-miss? - This session is a great way to avoid stumbling blocks and mistakes other companies went through. Learn lessons about implementing Community Cloud without having to learn them the hard way.