Do you know which customers are consistently returning your products? Consumers generally hate returning items. So if a customer is making an excessive amount of returns, you should make an effort to understand why they are doing so.
Watch the video or follow these steps below to monitor customers who have made multiple returns.
How to Create a Serial Returns Report
Launch Service Cloud
Click on the Reports tab in the navigation bar.
Then click New Report.
Choose Shipments with Case as your report type and click Continue.
Add two columns: Case: Case Number & Shipment: Shipment Number
Group the report by Case: Contact Name
Then click on filters to further narrow the data that will be included in your report ( This is useful if you want to see your shipments or if you want to see shipments from a specific period of time.)
Now you are ready to run your report, click Save & Run.
The next screen will allow you to name, describe, and manage report visibility.
Clicking select folder allows you to choose the visibility of your report.
Last but not least, you can add a chart by clicking Add a Chart in the navigation bar. For Serial Returns, I chose a bar graph to easily identify the customers with the largest number of returns.
If you'd like to choose a different chart type, click the chart properties cog above the chart.
What is it? - The first in a two part session focused on order management. See a LOM demo that will help you envision how the product can be applied to your business.
Why is it a can't-miss? - If you are interested in implementing LOM in your company, this is the best way to start!
What is it? - Discover how you can deliver excellent "after-the-buy" experiences with Lightning Order Management.
Why is it a can't-miss? - Consumer expectations continue to increase. They expect an excellent experience from product discovery to product delivery. Improving your "after-the-buy" experiences can help set your brand apart from those who aren't putting enough emphasis on post-purchase.
What is it? - This session will also include a demo of the product, but Luke will talk in detail about aligning your order management system with Salesforce.
Why is it a can't-miss? - You will leave this tour of LOM having learned how to aligned your current order management process with Salesforce's new solution.
We hope you will attend as many of these LOM sessions as possible . See you at Dreamforce!
What is it? - Get technical with Gaurav, Shanmugam, and Neeraj. These architecture efforts will detail how to build a scalable B2C Commerce site.
Why is it a can't-miss? - Make sure your site is built to withstand the barrage of holiday shoppers your marketing team is sending your way this holiday season.
What is it? - Amy and Chris will share the features that Salesforce is adding to B2C Commerce Cloud in 2020!
Why is it a can't-miss? - Your business is built around Commerce Cloud. Knowing what's next for Commerce Cloud will help you prepare for the great things you are going to accomplish in the new year!
What is it? - Justin Juschka, Director of Product Management & Global Commerce Platforms at Lululemon, will speak about making purchases as pain-free as possible for customers.
Why is it a can't-miss? - Learn how to stop losing shoppers because of sub-par purchase experiences. You've built a great product and built a better brand around it. Now focus on simplifying your payment process. This will help you get off on the right foot with new customers and keep repeat customers coming back for more
What is it? - Gayitri Budhraja will walk through her philosophy on branding and differentiation.
Why is it a can't-miss? - If you are interested in improving your B2C marketing skillset, listening to leaders in the cosmetics industry is a great place to start!
What is it? - Charlotte and Katie from Fresh will teach you how they are using Page Designer to create customized customer shopping journeys.
Why is it a can't-miss? Marketers realize that each shopping journey varies from the next. This session will detail how to create killer content that will enhance user experience.
If you enjoyed this article drop by Booth 1915 and say Hi!
Knowing what you want to accomplish before you touch down in San Fransisco is key to having a productive Dreamforce. That's why we took the time to put together this list of must attend events for B2B e-commerce pros.
What is it? - Katie and Mike from Slalom speak about providing "B2C-like" experiences for your B2B buyers.
Why is it a can't-miss? - Your B2B buyers have seen what great buying experiences look like in the B2C space. Learning how to provide "B2C-like" experiences for B2B buyers will be critical to your brand's success as the expectation of B2B buyers rise.
What is it? - Deepak and Doug detail how your brand can go global with your B2B Commerce implementation.
Why is it a can't-miss? - This interactive session will allow you to learn from the speakers as well as your peers who are also implementing B2B Commerce.
What is it? - Kevin, Wayne, and Cortney detail how Frito Lay has transformed their "buy and deliver" model.
Why is it a can't-miss? - Managing field-service agents can be difficult. Focusing on improving the experience (and happiness) of your agents can have an incredible impact on customer experience.
What is it? - Eric will detail 5 best practices for transforming your retail channel partners' experience when buying from your brand.
Why is it a can't-miss? - Transforming your retail channel partners' experience isn't just a trend in this blog post. It's a trend in the real world. Don't be left behind.
What is it? - Gain perspective on expanding your B2B business in EMEA, LATAM, and APAC from Emmanuelle,Johnannes, Nils, Andy, and Taro.
Why is it a can't-miss? - No one thinks expanding into different markets is easy. The barriers to your business's success seem endless Language, currency, shipping carriers, are all different. So let these Salesforce experts from around the globe help you get off on the right foot in your new region.
We hope you will attend as many of these sessions as possible and return to your office ready to take your B2B business to the next level. See you at Dreamforce!
The reason B2B e-commerce is here to stay is that B2B buyers have seen how buying in the B2C space works.
They see it when they are buying tickets to a basketball game, ordering a new tie for work, or renting a movie.
And they don't want to have to switch between buying experiences when they enter the office. They want the purchase they are making for their company to be a matter of clicks on a website. Not a gauntlet of phone calls and emails with sales reps.
Brands that position themselves to meet B2B buyers evolving expectations are positioning themselves for long term success in their industry!
#1 B2B Commerce App
The launch of our newest app coincided with the addition of a Salesforce Commerce Cloud product collection on the AppExchange. This move makes it even easier for brands in the Salesforce ecosystem to identify and implement native solutions that best fit their organization.
As one of the first partner-built Commerce Cloud solutions on the AppExchange, we are excited to see a spotlight shown on the Commerce Cloud category. And our app specifically that was ranked the #1 app in the B2B Commerce category.
We hope this move will not only inspire brands to commit to creating B2B customer experiences that rival the incredible experiences currently being delivered to B2C customers, but also inspire AppExchange partners to deliver more and more B2B commerce focused solutions.
Buzz About the Launch
"Our customers sell directly to consumers and to other businesses, often requiring a suite of integrations,” said Mike Micucci, CEO, Salesforce Commerce Cloud. “With Zenkraft B2B Multi-Carrier Shipping, Returns and Tracking our customers will be able to quickly implement rating, tracking, and return technology for 60+ shipping carriers with Commerce Cloud to quickly go to market with an end-to-end commerce solution.”
“Zenkraft has been providing platform native solutions from the AppExchange since 2010. We’re excited about more Commerce Capabilities being added to the platform, ” says James Lumb, CEO of Zenkraft.
“Consumer demands are evolving rapidly and our partners are critical to delivering customer success,” said Woodson Martin, GM of AppExchange. “With more than 5,000 AppExchange listings that span across product categories and industries, our customers are able to power their digital transformations.”
Interested in learning more about Multi-Carrier for B2B Commerce? Visit our product page or schedule a demo to learn more!
