5 Can't Miss Dreamforce Sessions for Retailers

Published on 22 October 2019 in salesforce 

With nearly 100 retail sessions at Dreamforce deciding which sessions to attend can be daunting. To help retailers make these tough decisions we created a list of  5 Can't-Miss Dreamforce Retail Sessions!

How Adidas is Ultraboosting the B2B Experience with a Digital-First Approach

What is it? Parag Parekh, VP of Global Digital Sales of Adidas, details how Adidas uses Salesforce to launch sites with a localized customer experience in 31 countries.

Why is it a can't-miss? There aren't many companies with more global commerce experience in the sportswear vertical than Adidas. This is an incredible opportunity to learn from an executive of the 2nd largest sportswear manufacturer in the world.

Forrester Revealing the Costs, Benefits, and ROI of B2B Commerce

What is it? Joe Cicman, Sr. Analyst at Forrester, will talk about the ROI 4 current Salesforce B2B Commerce customers have seen and how your company can see similar results.

Why is it a can't-miss? A great opportunity for B2B brands to learn how to provide a customer experience more like that of a B2C brand using Salesforce B2B Commerce. 

How Luxury Reseller, The RealReal is Innovating B2C and B2B Experiences

What is it? Sara Brooks (Sr. Director of Lifecycle Marketing at The RealReal), Maria Hoyt (Lead Solution Engineer at Salesforce),and JR Linne (Director - Retail Industry Solutions at Salesforce) will detail how the RealReal has succeeded in creating personalized shopping journeys for B2B and B2C customers.

Why is it a can't-miss? The RealReal is an innovator in both the B2B and B2C customer experience space. Walk away with the latest insights into growing your business with Marketing Cloud, Pardot, and Sales Cloud.

Design a Better Customer Experience: Learn the 5 Steps You Need to Take

What is it? - Marlene Garcia (Director of Sales Systems  at United Airlines) , Greg Moore (Sr. Mgr of Sales Systems at United Airlines) , and Regan Roby (Director, Product Marketing Salesforce) will speak about redesigning your customer experience to meet evolving customer expectations. 

Why is it a can't-miss? - This session will outline a 5 step process to redesign your digital experience to constantly stay ahead of evolving customer expectations. 

Shopping at the Edge: Exploring the Behaviors and Expectations of 10,000 Global Consumers 

What is it? Ann Marie Aviles (Sr. Marketing Associate, Industry Strategy & Insights at Salesforce) and Kelly Borter (Sr. Corporate Marketing Manager at Salesforce) will speak about insights gleaned from 10,000 consumers about the marketing methods they find the least intrusive. 

Why is it a can't-miss? Make sure you are interacting to your customers where they want to interact with you.  This carefully compiled research will leave you prepared to do just that!